The signals that move pipeline.
A live catalogue of every buying signal the platform watches for — company moves, website intent, social engagement, competitor activity. Each one is a reason to reach out at exactly the right moment.
Company & market moves
10 signalsFunding Round
Fresh capital, fresh budget.
A company closes a new round of funding. That means new budget, ambitious targets and a leadership team under pressure to deploy capital fast — one of the strongest moments to start a conversation.
C-Suite Join
A new leader, a new agenda.
A new executive steps in, often a CMO, CRO or CFO. New leaders rebuild teams, re-evaluate vendors and hunt for quick wins in their first 90 days — making them unusually open to fresh ideas.
C-Suite Exit
Leadership in transition.
A senior leader departs. Strategy, budgets and vendor relationships all fall into flux, opening a window before a replacement locks in new priorities.
Acquisition / M&A
A deal that reshapes everything.
The company acquires, merges or gets acquired. Org charts, tech stacks and spending are redrawn — and integration work creates urgent, well-funded needs almost overnight.
IPO Signal
Going public, scaling up.
A company files to go public or signals IPO intent. Expect new scrutiny, rapid scaling and fresh investment in brand, demand generation and infrastructure.
Subsidiary Change
New entity, new territory.
A new subsidiary, division or restructure appears. Each new entity behaves like a brand-new account, with its own budget and its own buying motion to win.
Product Launch
A new product to take to market.
The company ships a new product or enters a new category. Launches demand go-to-market firepower — exactly when marketing and sales support is most valued.
Partnership
A new alliance forms.
The company announces a partnership, integration or channel deal. Alliances signal expansion, shifting priorities and fresh co-marketing needs.
Creative Hiring
Investing in growth talent.
The company is hiring marketers, designers and growth roles. Hiring in these functions is a direct signal of budget and ambition behind their growth engine.
News Mention
Staying on the radar.
The company surfaces in the news. Even routine coverage keeps an account warm, hints at momentum and gives reps a timely, relevant reason to reach out.
Website intent
5 signalsCompany Visit
Someone is on your site.
An anonymous visitor is resolved to a named company. Silent web traffic becomes a real account you can route, research and pursue — no form required.
High-Intent Page View
They are eyeing the good stuff.
A visitor lands on pricing, demo or product pages. These are the pages buyers read when they are seriously evaluating — among the clearest intent cues on the open web.
Return Visit
They keep coming back.
A company returns across multiple sessions. Repeat visits signal rising, sustained interest worth acting on long before a form is ever filled.
Known Contact Visit
A real buyer, identified.
A mapped contact from a target account lands on your site. You know exactly who is interested — and exactly who to follow up with.
Deep Session
Deep engagement in one visit.
A visitor moves through many pages with long dwell time. Depth of engagement in a single session is a strong proxy for genuine, active evaluation.
Social engagement
4 signalsPost Engagement
They are engaging in public.
Someone from a target account likes, comments on or shares relevant content. Public engagement quietly reveals who is paying attention right now.
Profile View
They are checking you out.
A person from a target account views your team's profiles. Quiet research that very often precedes an inbound conversation.
Buying-Committee Activity
The whole committee is moving.
Multiple stakeholders at one account engage within a short window. When several people lean in together, a buying cycle is usually already underway.
Content Interaction
Active research in progress.
Saves, follows and repeat clicks that go well beyond a passing glance — the fingerprints of an account actively building a shortlist.
Competitor & paid
4 signalsNew Competitor Ad
A rival makes a move.
A competitor launches new ad creative. A timely cue to counter-position your message while their spend is live and in-market.
Messaging Shift
The competition repositions.
A competitor changes its value propositions or positioning. Early warning to adjust your own narrative and defend your differentiation.
New Campaign
A fresh competitive push.
A competitor spins up a new campaign across a channel. Visibility into where rivals are investing — and, just as usefully, where the whitespace is.
Format / Channel Change
They are testing new ground.
A competitor shifts ad formats or channels. A signal of strategy change worth matching, countering or out-maneuvering.
Scoring & readiness
3 signalsIntent Score Spike
Heat, rising fast.
An account's composite intent score jumps. Everything we track rolls into one number — and a sharp spike means the moment to act is now.
Multi-Signal Stack
Signals stacking up.
Several signals fire on a single account in a short window. Stacked signals are the highest-confidence buying indicator the platform produces.
Readiness Change
Crossing into ready.
An account moves into a higher readiness tier. A clear, plain-language cue that an account has just become a priority worth a call.
Put every signal on your accounts.
We will wire these into your target list and surface who is moving, all in one prioritised view.